March 12, 2012 (TORONTO, ON) - On March 16, Canada Blooms will
kick-off the Canadian Cancer Society’s Daffodil Month by
presenting the iconic yellow flower as the official flower of
this year’s largest home and garden festival.
All flowers hold symbolic meanings. From love, to strength to
fertility, flowers tell a story greater than themselves. Each
year, Canada Blooms chooses a flower as the symbol of the
festival. This year, Canada Blooms has partnered with the
Canadian Cancer Society to feature the daffodil. Synonymous with
spring, the daffodil symbolizes rebirth and new beginnings,
heralding the arrival of the life and better time ahead.
“The daffodil is the flower of spring, but more than that the
daffodil is a symbol of hope. We are proud to partner with the
Canadian Cancer Society and to launch their daffodil campaign to
bring promises of a better tomorrow for all of those affected by
cancer,” Gerry Ginsberg, General Manager of Canada Blooms
Every three minutes, another Canadian is faced with fighting
cancer. In April, Canadians across the country fight back.
Thousands of volunteers across Ontario will work together to
raise funds for the Canadian Cancer Society by selling fresh
daffodil pins, and knocking on doors in their community to
To highlight the campaign, the Canadian Cancer Society has
joined with the award-winning firm Miyabi Landscape Design &
Construction to showcase why the yellow daffodil is more than
just a flower.
“The daffodil is more than a beautiful flower to us. The
daffodil is a symbol of strength and courage, a symbol of life.
It says we will fight back. It says we will beat cancer,”
explained Martin Kabat, CEO of the Canadian Cancer Society. “We
are thrilled to be able to launch the campaign at Canada Blooms,
and we hope our garden helps spread the message of hope and
recruits more people to join the fight against cancer.”
Visitors to the Canadian Cancer Society Fight for Life garden
will have the opportunity to join the fight against cancer and
purchase a daffodil pin to wear throughout April as a show of
support for people living with cancer.
NEW! Get your daffodil pin from a local celebrity at Canada
Marjorie Harris, garden writer, blogger, Globe and Mail and
House & Home
Friday, March 16 at 2:00-2:30 p.m.
Sonia Day, gardening columnist, Toronto Star
Saturday, March 17
Jane Lockhart of Jane Lockhart Interior Design and host of W
Network’s Colour Confidential
Tuesday, March 20 at 11:00 a.m. to noon & 2:00 to 3:00 p.m.
Thursday, March 22.
To learn how you can fight back against cancer, visit
About Canada Blooms
Canada Blooms is a not-for-profit organization that gives back
to the community throughout the year by funding community garden
projects around Ontario. Canada Blooms is also dedicated to
providing the community with horticulture expertise, education
and resources on an ongoing basis.
For more information and to purchase festival tickets please
About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based
organization of volunteers whose mission is the eradication of
cancer and the enhancement of the quality of life of people
living with cancer. When you want to know more about cancer,
visit our website www.cancer.ca
or call our toll-free, bilingual Cancer Information Service at 1
Canada Blooms Sponsors
Founding - Landscape Ontario and the Garden Club of Toronto.
Featured International Garden – Taipei City, Taiwan
Supporting – ASB Greenworld, Aviva, Balfour Greenhouses,
Canadian Cancer Society, CARAS, Dairy Farmers of Canada, Epic
Plants, ezpond, Nestle-Vitalink, HUB Sinclair-Cockburn
Insurance, Hyatt Regency, JUNO Awards, LEXUS, Master Gardeners
of Ontario, Miracle-Gro, Mori Gardens, Nature Mix, Nestle, Parks
Canada, Pick Ontario, Redbud Supply, Reif Estate Winery, Scotts
Canada, Sunrise Greenhouses, Toronto Botanical Garden, Twinings
Tea,and VIA Rail.
Contributing – Air Canada, Banas Stone, Beaver Valley Stone,
Dufferin Aggregate, Evergreen, Fairmont Royal York Hotel, The
Goring Hotel, Gro-Bark, Intercontinental Hotel, Less Mess,
Tradewinds International, and Vanhof and Blokker.
Media – AM740, Active Adult, Canadian Gardening, Chatelaine,
Condolife, The New Classical 96.3FM, CP24, CTS-TV, CTV, CTV2,
The epoch Times, Ethnic Channels, GardenMaking Magazine, Gardens
Central, Gardener Living, Homes Publishing, NTD-TV, Reno &
Décor, and Zoomer Magazine.