Supermodel Schiffer touts Germany in New York campaign
TWIG - Claudia Schiffer’s model smile is beckoning New York commuters to discover a new side of Germany as part of a landmark campaign underway at the city’s Grand Central Station.
The Düsseldorf-born supermodel is the star attraction of a series of posters hanging throughout the famed station.
They picture Schiffer, wrapped only in a German flag, alongside taglines such as: "Come on over to my place," "Invest in Germany, boys" or "Get your hands on a German supermodel."
It is all part of the "Land of Ideas" campaign, which is seeking to introduce people across the globe to a Germany that is innovative, modern, open to the rest of the world — and also a great place to do business.
"It’s an honor for me to participate in the ‘Invest in Germany — Land of Ideas’ initiative," Schiffer said in a statement.
"I think it’s the least I can do for a country that has shown me so much support — not only by giving me a language and an identity as well as nearly perfect social, economic and political circumstances, but also by allowing me to grow up in a creative atmosphere.
"Germany has given the world so much more than beer and punctuality. If I can help spread this message to investors across the world, I’m happy to do it."
According to several recent surveys, many investors have already heard the message loud and clear.
In fact, Germany ranks as the most attractive business location in Europe and the third-most attractive worldwide, according to a June survey of international business executives by Ernst & Young, the accountants.
Europe’s largest economy won particular praise for its state-of-the-art transportation and telecommunications infrastructure, high-tech research and development labs, well-trained workforce and large domestic market.
Schiffer’s posters will be on view at Grand Central Station
until the end of the month.
Land of Ideas
Invest in Germany
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