New Website
Brings German Pop and Hip Hop
into US Classrooms
TWIG - For those of you still getting your Teutonic rock fix
from Falco (Rock me Amadeus) and the Scorpions (The Winds of Change), TWIG
regrets to inform that your taste in music is doof (lame) and
probably also völlig uncool (totally uncool). Luckily, the Goethe
Institute in San Francisco and the American Association of Teachers of
German offers a new way to get hip on the sly. The website "Step into
German" now features free music videos from Germany’s freshest rappers,
cutest pop kittens, and darkest black metal brooders. There’s no excuse –
its time to get with the Zeitgeist and update your
Plattensammlung.
Visitors to the site can watch Hamburg dub dude Jan Delay
walk the streets of Berlin accompanied by a pachyderm as he lisps and lopes
through Für Immer und Dich (For Ever and You) or catch the Türkish-German
singer Muhabbet bounce through the arabesk R&B number Ich will nicht
geh’n (I Don’t Want to Go). For those of the gothic persuasion, singer
"Der Letzte Einhorn" (The Last Unicorn) leads the Berlin folk-metal group In
Extremo through Der Wind (The Wind).
The site is aimed at teachers and middle and high school
students of German, and aims to teach language through pop music. "We knew
that if we wanted to really reach kids, there were two topics we could pick:
sports and music," says the Goethe Institute’s Peter Zygowski, who helped
design the site. After Step into German launched a soccer-focused site in
2006 to tie in with the World Cup, it took the next logical step and started
contacting German labels about putting clips online. "The labels were
actually really happy to work with us", says Zygowski.
One artist in particular is going to great lengths to reach
a new audience and promote language learning at the same time. In a program
sponsored by the Goethe Institute, the Erfurt-based singer Clueso will tour
the United States in March, leading workshops in which students will create
their own hip-hop tracks in German. Teachers can even apply for their own
workshops at
www.musicisthelanguage.com.
Beginning January 15, students can play a quiz game on the
website to win prizes including an iPod and iTunes gift certificates. For
the artistically inclined, StepintoGerman will also sponsor an online music
video contest. Students can send clips of themselves rocking out in German,
and the best clips may win a trip to Colorado to see Clueso in concert.
Republished with permission from "The
Week in Germany"
Links:
StepintoGerman
Clueso’s US Tour
Radio Goethe (German music for the
adventurous listener)
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