November 2003 - Nr. 11
VW designer takes top honours
TWIG - Peter Schreyer of German automaker Volkswagen has received Germany’s most prestigious design award for helping to push the German auto industry in new directions with his sporty and innovative designs.
Schreyer was honoured at a Berlin ceremony Wednesday (October 15) by the German Design Council with its coveted "German Design Prize."
"The German auto industry has developed a comprehensive and economically successful understanding of design in the past few years," said the Design Council’s chairperson, Andrej Kupetz. "Peter Schreyer played a decisive role in guiding this development."
As former design director for Audi, Schreyer, 50, first gained the auto world’s acclaim for his sleek Audi TT roadster and the stylish A6 luxury sedan. Since moving to Volkswagen in 2002, Schreyer has overseen the launch of the fifth-generation model of the ubiquitous VW Golf hatchback.
Credited for helping Audi to revamp its staid image, Schreyer is expected to steer Volkswagen into new territory as well.
Schreyer’s mid-engined roadster concept car, named concept R, even hinted at Volkswagen’s possible foray into the world of genuine sports cars. Combining sharp design, outstanding functionality and innovative technology, concept R dazzled auto enthusiasts earlier this year at the Frankfurt Auto Show.
The "German Design Prize" is bestowed annually by the German Design Council and the German Economy Ministry.
