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MISSISSAUGA /CNW/ - Tim Hortons is showing how much heart they
have for Trillium Health Centre and Mayor Hazel McCallion by bringing
the "I Heart Hazel" campaign message to in-store and drive-through
digital menus.
The "I Heart Hazel" campaign challenges the community to demonstrate
their love, appreciation and respect for Mayor McCallion - in other
words, to show the Mayor some heart - by making a donation to the
Hazel McCallion Centre for Heart Health in her honour.
"Tim Hortons is proud to support the Trillium Health Centre," said
Bill Moir, chief brand and marketing officer, Tim Hortons. "Both Trillium
Health Centre and Mayor Hazel McCallion have made a huge difference
in the lives of the people of Mississauga."
From now through February, all 63 Tim Hortons locations across Mississauga
will include images of Mayor Hazel McCallion dressed in surgical
scrubs, encouraging them to support local cardiac care.
Trillium Health Centre Foundation’s goal is to raise $15 million
for the Hazel McCallion Centre for Heart Health, using the funds
to upgrade essential medical equipment, build a more robust technological
infrastructure, and initiate new programs and research to improve
patient treatments.
"When someone requires lifesaving cardiac care, it is important
that it is delivered quickly within minutes of home or work," says
Janet Davidson, O.C., president and CEO, Trillium Health Centre.
"The proceeds of this campaign will stay in our community, and we’re
so grateful to Tim Hortons - a leader in community initiatives -
for their partnership in advancing our awareness efforts."
The "I Heart Hazel" campaign features a dedicated website,
www.ihearthazel.com, where
visitors can make their donation and learn more about the campaign.
Donations can also be arranged by contacting Trillium Health Centre
Foundation at 905.848.7575.
Tim Hortons Overview
Tim Hortons is the fourth largest publicly-traded quick service
restaurant chain in North America based on market capitalization,
and the largest in Canada. Tim Hortons appeals to a broad range
of consumer tastes, with a menu that includes premium coffee and
donuts, flavored cappuccinos, specialty teas, home-style soups,
fresh sandwiches and fresh baked goods.
About Trillium Health Centre
Trillium Health Centre is one of Canada’s largest community hospitals
with regional programs in cardiac, stroke, neurosurgery, orthopaedic,
and sexual assault and domestic violence services. Housing a model
ambulatory care centre and the largest free standing day surgery
centre in North America, Trillium serves more than one million residents
in Peel and West Toronto and from other communities across Ontario.
With the continued support of the Trillium Health Centre Foundation,
the hospital’s fundraising arm, the two-site facility is attracting
international attention for its innovative approach to providing
health care services and has received numerous national awards for
quality and innovation. For more information, visit
www.trilliumhealthcentre.org.
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