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Eighth Avenue’s Daily Dose Of Color
Extended
Art Exhibit That Provides Eighth
Avenue’s Daily Dose Of Color Extended Through October
One of the Largest Public Art
Projects at the Port Authority Bus Terminal to Remain on Display
NEW YORK – The Times Square Alliance
and the Fashion Center Business Improvement District announced
today the extension of the popular public art project by New
York artist Tattfoo Tan, part of the ongoing transformation of 8th
Avenue and the 42nd Street area. The display will
remain through October, reminding New York residents and
visitors alike to eat their "daily dose of color."
The giant grid of color, inspired by fresh fruits and
vegetables, is one of largest public art projects ever at the
Port Authority Bus Terminal. Using the "NMS - Nature Matching
System", the bus terminal’s thousands of daily visitors can
visually learn the colors that contribute to a healthy
lifestyle. The vinyl mural is 13 ft high and 180 ft wide and is
installed in the street-level windows on 8th Avenue
between 41st and 42nd Streets and along
42nd Street.
"Community projects like this are a welcome addition to the Port
Authority Bus Terminal and another example of our continued
commitment to our neighbors," said Steve Napolitano, Bus
Terminal Manager for the Port Authority of New York and New
Jersey. "This impressive work of art helps further integrate the
Port Authority Bus Terminal into the boldly-colored and
brightly-lit environment of New York City"
The "Nature Matching System" project boldly reminds New Yorkers
"to take your daily dose of color." Tattfoo Tan precisely
matched the healthy colors of 88 fresh fruits and vegetables
through Photoshop software into a Pantone or paint chip display
system. "The shades of color displayed at farmers’ markets are
more than skin deep," he writes, "reflecting the inner potential
of every fruit and vegetable; intense colors might even be
called nature’s nutrition labels."
Tattfoo Tan (www.tattfoo.com)
seeks immediate and effective ways to collapse the categories of
‘art’ and ‘life’ into one. The features of public spaces that
typically go unnoticed are revived with new life and meaning.
Last fall in downtown Manhattan, concrete barricades came alive
with orange zebra stripes and, at the Queens Museum of Art,
vending machines became systems for people to exchange their
prayers.
"This latest public art project is another example of the
continued Renaissance of the 8th Avenue corridor,"
said Barbara Randall, Executive Director of the Fashion Center
BID. "The addition of a work by such a respected artist, further
serves to enhance the pedestrian experience and the cultural
value of the Fashion Center and Times Square areas."
"8th Avenue is already emerging as an
Avenue of Architecture, and thanks to projects like this one at
the Port Authority Bus Terminal, it’s also starting to stake a
claim as an Avenue of Art," said Times Square Alliance President
Tim Tompkins. "This is a great example of the ways in which the
creative energy of both Times Square and the Fashion District is
making its mark on Eighth Avenue."
THE
FASHION CENTER BUSINESS IMPROVEMENT DISTRICT (www.fashioncenter.com),
a not-for-profit corporation, was established in 1993 to
improve the quality of life and economic vitality of Manhattan’s
Fashion District. Through programs in the areas of streetscape
improvements, sanitation and public safety services, marketing
and promotions, economic development, and community service,
efforts are aimed at promoting the district as a strategic
midtown business location and ensuring New York’s position as
the fashion capital of the world.
THE TIMES SQUARE ALLIANCE (www.TimesSquareNYC.org),
founded in 1992, works to improve and promote Times Square. In
addition to providing safety and sanitation services, the
Alliance coordinates many major events in Times Square including
New Year’s Eve, manages the City’s busiest Tourism Center and
advocates on behalf of its constituents with respect to a host
of public policy, planning and quality-of-life issues.
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