November 2007 - Nr. 11
Largest Christmas Stocking
Sony Centre for the Performing Arts breaks the Guinness World Record for Largest Christmas Stocking
New record established in partnership with Lowe’s Home Improvement Warehouse and Winners with help from Spin Master and the Toronto community!
Toys filling the stocking for Toronto’s children in need will be distributed by The Salvation Army
Toronto, Ontario – At 2:30 p.m. on Nov. 8, 2007 (Guinness World Record Day 2007), the Sony Centre broke the standing record for World’s Largest Christmas Stocking an hour and a half earlier than expected!
This spectacular event kicked off the holiday season and the countdown to Irving Berlin’s White Christmas, live on stage starting Nov. 20!
The final record-breaking measurements of the Sony Centre stocking built by Lowe’s were 27.46 metres (90 feet 1 inch) long and 11.3 metres (37 feet one inch) wide, heel to toe.
The old record was established on Jan. 11, 2006 with a stocking made by shoppers and staff of the MetroCentre in Gateshead, UK which measured 19.25 metres (63 feet 2 inches) long and 8.23 metres (27 feet) wide (heel to toe).
Winners, the Official Gift Giving Sponsor of Irving Berlin’s White Christmas, and Spin Master each donated enough toys to fill one third of the stocking. The rest was filled with toys donated by the people of Toronto.
The Salvation Army hopes to help make the Christmases of over 12,000 children in Toronto a little more merry and bright through its holiday toy drives. They now have a great start with toys from the WORLD’S BIGGEST CHRISTMAS STOCKING!
Irving Berlin’s White Christmas presented by Lowe’s brings the infectious holiday spirit of love, charity and song for all to enjoy, making its Canadian debut at the Sony Centre for the Performing Arts (formerly The Hummingbird Centre for the Performing Arts) from Nov. 20, 2007 to Jan. 5, 2008. Full of dancing, laughter and some of the greatest songs ever written, Irving Berlin’s White Christmas promises to be a merry and bright theatrical experience for the entire family!
Irving Berlin’s White Christmas
is produced by the Sony Centre for the Performing Arts and The Producing Office, Paul Blake, Dan Markley and Sonny Everett in association with Paramount Pictures. Music and lyrics are by Irving Berlin, the book is by David Ives and Paul Blake and direction by Walter Bobbie. The stage production is based on the Paramount Pictures film, written for the screen by Norman Krasna, Norman Panama and Melvin Frank.About Winners
For over 20 years, Winners has been offering Canadians brand name and designer fashions at 20-60% less than department at specialty store prices, every day. The chain is Canada’s largest off-price retailer with over 180 stores across the country selling high quality merchandise for the entire family. Winners is a division of the TJX Companies, Inc. For information, please visit:
www.winners.ca.About Spin Master
Spin Master is the 6th largest toy company in North America according to recent NPD reports, and is also the fastest growing. A multi-category children’s entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world. Spin Master™ is comprised of such best-selling brands as Air Hogs®™, Aquadoodle™, Bella Dancerella, and Moon Sand. Spin Master™ employs over 300 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and China. Spin Master is proud to be recognized as one of Canada’s 50 Best Managed companies. For additional information please visit:
www.spinmaster.com.About Lowe’s
With fiscal year 2006 sales of $46.9 billion, Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 13 million customers a week at more than 1,425 home improvement stores in 49 states in the U.S. with plans to open stores in Canada beginning in December 2007. Founded in 1946 and based in Mooresville, N.C., Lowe’s is the second-largest home improvement retailer in the world. For more information, visit
www.lowes.ca.About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.
With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 79 Sony stores across Canada.
Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada.
