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TORONTO, ON – Kellogg Canada is encouraging families to put a
spring in their step and experience the vast selection of
cultural institutions that this country has to offer. From the
exciting Frank Gehry re-design of the Art Gallery of Ontario, to
the extraordinary underwater seascape at the Vancouver Aquarium,
to the age-old mysteries unveiled at the Pointe-à-Callière Musée
d'archéologie et d'histoire de Montréal, there is something for
everyone at the hundreds of cultural institutions across Canada.
And, this April the new Kellogg's Adventure Pass is making it
easier and more affordable than ever for everyone to discover
family fun.
In partnership with the Canadian Museums Association (CMA), the
Kellogg's Adventure Pass provides up to $10 off admission at
more than 500 participating museums, science centres and zoos
across Canada to help families that play together to learn
together.
"At Kellogg's, we are inspired by families who spend time
together and encourage each other to learn and grow," said Alan
Gravely, vice president, marketing, Kellogg Canada Inc. "We are
pleased to partner with the Canadian Museums Association on this
very special promotion that will support and encourage quality
family time and create new and exciting educational
opportunities for children and families across Canada."
While some parents may think their children are too young to
appreciate formal art and cultural exhibitions, the great news
is that children of all ages can enjoy, learn and be inspired by
taking part. By exposing children to various aspects of culture
and encouraging their creative inclinations at home, parents are
ensuring a life-long appreciation that will be beneficial as
they move into adulthood and throughout their lifetime.
"There are a wide array of museums, art galleries, science
centres and zoos participating in the Kellogg's Adventure Pass
promotion throughout the country," said John McAvity, Executive
Director, Canadian Museums Association. "Each of our CMA member
institutions is dedicated to providing outstanding educational
programs designed for families of all age levels to enjoy. There
is nothing better than seeing a child's eyes light up upon a new
discovery, so we encourage all Canadians to take advantage of
this limited-time promotion and make an adventure out of it
together."
The Kellogg's Adventure Pass on-pack offer can be found
throughout the month of April on specially marked boxes of
Kellogg’s cereals while supplies last, and is valid for use
until December 30, 2009. For further details and to find out
which CMA member institutions are participating in your
community, please visit www.kelloggsadventurepass.ca.
Founded in 1914, Kellogg Canada is the leading manufacturer of
ready-to-eat cereal in Canada. The company's brands include
Special K*, Vector*, All-Bran*, Kellogg's Corn Flakes*,
Kellogg's* Two Scoops* Raisin Bran, Eggo*, Nutri-Grain*, Rice
Krispies*, Pop-Tarts*, Kellogg’s Frosted Flakes*, and Froot
Loops*. In addition to providing nutritious, high-quality foods,
Kellogg Canada is committed to educating consumers about
nutrition and healthy, active living through responsible
packaging, brochures, advertising and symposia developed with
the scientific and medical communities. For more information,
visit the Kellogg Canada Web site at
www.kelloggs.ca.
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