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 July 2010 - Nr. 7

FREE!  THE FEELING IS IRIE!  Rain or Shine

FEATURING
GYPTIAN (“HOLD YOU”)

SUNDAY, AUGUST 1
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TD IRIE MAIN STAGE, Queen's Park, 8:00 p.m.

The 9th annual TD IRIE Music Festival is a hot, multi-media extravaganza with international and Canadian artists. The weekend features a variety of music, dance, spoken word and visual art as well as eclectic food from the Caribbean, Africa, North America, South America and beyond. The Festival is conveniently located in the heart of downtown Toronto and accessible by the TTC at three prime public locations at Queen’s Park, Nathan Phillips Square and Yonge-Dundas Square.  We are proud to announce VP Records artist Gyptian in concert Sunday, August 1st, Queen’s Park at 8:00 p.m.

Whether you know it by name or not, if you've stepped outside in the last several months, you've heard Gyptian’s “Hold You,” flickering out of at least a few idling vehicles. A summery island of reggae amidst a mountain of Drake, Usher, and Trey Songz, “Hold Yuh” has been running strong on urban radio since February, becoming Hot 97 in New York’s most played song so far this year, and is currently in Toronto’s Flow FM’s Top 5. How big is this song? It’s spawned countless remixes including turns by Nicki Minaj and Major Lazer’s club friendly version. Think massive crossover…Think Cham's “Ghetto Story” or Damian Marley's “Welcome to Jamrock” and you’re close.

Gyptian’s “Hold You” is the title track to Gyptian’s third album for VP Records, which drops on July 20. For nine consecutive weeks following its digital release on March 9, “Hold You” topped Billboard’s Reggae Digital Singles; it entered the Billboard Hot 100 in May, following a Top 40 on the Hot R&B/Hip-Hop Songs.  “I knew “Hold You” was a good song, but this is a whole other level of success for me,” states 26-year old Gyptian, who rocketed to fame in Jamaica with the somber social commentary “Serious Times”, from his 2006 VP Records debut “My Name Is Gyptian”. Gyptian’s inaugural effort reached No. 13 on the Billboard Reggae Album chart while his sophomore effort “I Can Feel Your Pain”, featuring the popular reggae sufferers’ anthem “Nobody No Cry” peaked at No. 4.

For Gyptian’s fans of the past five years the “Hold You” album represents a further maturation of his immense talents; for those who have just become acquainted with his music through the steady radio play of his hit single, the album demonstrates a sophisticated incorporation of the diversified influences comprising his distinctive brand of modern Jamaican music. “It’s all about putting spice in your life,” notes Gyptian. “With music you can’t just stick to one sound.”

 

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